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The logo carried almost everything, without typographic language or visual architecture to hold 25 years of output together, and the identity couldn't communicate what Psyop had become. The website reflected the same gap. Organized around a roster of director names that required insider knowledge to navigate, it put hundreds of case studies — their proof of work — on the other side of a maze. ",{"type":183,"attrs":195,"content":196},{"textAlign":144},[197],{"text":198,"type":188},"Our earliest explorations honored where they started: Lower East Side, basement-studio energy, high impact and slightly cantankerous. 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