AI progress faces a fundamental barrier and threat. The computing power needed to train and run models remains concentrated in the hands of tech giants, creating an uneven playing field. Hyperbolic set out to change this with a remarkably simple idea — aggregate idle GPUs from around the world and make them accessible to anyone building with AI.

When Hyperbolic came to us, their team and vision showed promise bordering on revelatory. But their brand promise amounted to little. They looked like countless other developer-focused upstart startups with dark interfaces and technical language that failed to communicate their true value.

We discovered a critical insight during our work together: “Open source does not mean open access.” Having permission to use something means little when you lack the resources to use it. Hyperbolic's platform solves this problem by connecting computing resources with everyone who needs them, from major research institutions, like Stanford and NYU, to independent developers working from home.

The rebrand focused on the clear-eyed conviction that the future of AI should be collaborative. Not gate-kept or deceptively labeled as open. While competitors embraced technical aesthetics they assumed would appeal to insiders, we designed Hyperbolic to look and feel like infrastructure already trusted by the world’s leading enterprises. We designed it to be “The Open Access AI Cloud” providing computing for all.

Every element of the design system serves this vision. The hyperboloid monogram forms a stylized "H" representing boundless potential. The typography combines Acid Grotesk for headlines, KH Teka for body copy, and Diatype Mono for technical elements. The result feels distinctly AI-native without careening into sci-fi. The graphic system includes detailed 3D renders of GPU devices paired with matching line-art illustrations. This duality reinforces the core concept of physical computing hardware made digitally accessible to all. Supporting elements follow minimalist principles with gridded graphics inspired by hyperbolic curves and GPU nodes.

Despite the literal genius of the founders — the CEO completed his Berkeley PhD in record time, the fastest in history, and the CTO regularly exchanges ideas with industry leaders like Andrej Karpathy — we declined working with them multiple times, believing they were too early. But they were remarkably persistent.

That persistence has paid off. Mere months after launching the brand and website, Hyperbolic has grown from a ten-person startup to a serious contender. Over 165,000 developers now use the platform. Their inference service has processed more than 32 billion tokens. Over 3,600 GPU rentals have powered AI workloads around the world. And more than 65,000 compute hours have been delivered — a number accelerating by the hour.