Bad Boys

Twenty-five years later, Bad Boys is still a franchise people quote unprompted. The chemistry, the chaos, the specific Miami energy, it holds up. For the 25th Anniversary, we built the official merch store and collection, and the source material did a lot of the heavy lifting. Our job was to let it land.

Every piece pulls directly from the films. The Skittles scene, transcribed in screenplay format on a long sleeve. A tote designed to look like a classic movie ticket. An umbrella that simply reads "Undercover." The collection rewards fans who know, and gives everyone else a reason to find out.

The store itself is just as in on the joke. The cursor is crosshairs. The FAQ answers questions in a bullet list, where every bullet is an actual bullet. And tucked into the footer, hovering over the BB4L icon spins the cursor like helicopter blades — click it, and you get the original Bad Boys theme. Whatcha gonna do.

The drop ran for ten days only, available nowhere else. As a BOLO on the website reads, "If you see something for sale somewhere else — call the cops."

"The graphics featured throughout the collection pay homage to the original 1995 film as well as its 2003 and 2020 sequels. You'll see screen-printed quotes and photos of the film's two main protagonists... The collection is centered on the franchise's motto, 'We ride together, we die together.'" — Complex