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Pelé Foundation
Pelé is the only footballer to win three World Cups. He scored over 1,200 goals across a career that made him, simply, O Rei — The King. But the number that mattered most to him wasn't a stat. It was the children his foundation could reach. When we were asked to design a limited-edition capsule for the Official Pelé Foundation Store, the work carried the full weight of that legacy.
The collection draws directly from his life with quotes woven alongside milestones from his career, grounded in the green and yellow of Brazil. Simple, purposeful pieces that let the man speak for himself. Every purchase went toward the foundation's ongoing fight against poverty and its work uplifting children in need, so designing the collection meant knowing when to step back and let the reputation of a legend do the work.
creative direction
campaign
Culture
Retail
